How IBM Cloud and Straker Are Enabling Clients to Access New Markets

2/8/2024

In today’s world, communicating on a global scale is no longer just an option for companies hoping to grow, but it’s a must. Businesses that prioritize global communication have access to broader talent pools, drive innovation through diverse perspective, and improve their resilience by tapping into new networks. However, there can be barriers to doing so, especially for smaller organizations – particularly when it comes to language. AI and hybrid cloud can be pivotal in enabling organizations to not only tap into these language solutions, but also ensure that security, compliance, and resilience remains across their entire IT estate as they expand into new regions. IBM has a robust ecosystem of partners and as a member of this ecosystem, Straker is working to enable communication and innovation through AI and hybrid cloud - ultimately unlocking greater business outcomes.

Democratizing Access to Global Markets

The way we communicate is constantly evolving from instant messaging to video calls to social media – and with this evolution the tools that we need to cross boundaries must also evolve. As business decision-makers look to technology as a solution for expanding into global markets, Straker and IBM remain committed to empowering enterprises to communicate openly while preserving unique cultures and enabling the flow of information. Straker provides AI-driven content automation, verification, and translation services, combining AI with human expertise to serve global enterprises in more than 120 languages for over two decades.

With international language solutions, Straker aims to enhance productivity, streamline processes, and provide a holistic approach to translation and localization. For example, with our Verify platform, content localization processes are simplified using the power of both AI and human content verification – significantly reducing the time of traditional management system tools with an added layer of verification. Communication is key no matter the industry and tapping into solutions like these are helping to drive the next wave of global innovation.

Straker Leverages IBM Cloud to tap into greater levels of security and resilience

With regulations around the globe on the rise, enterprises need to look for third-party solutions that prioritize security, compliance, and resiliency in the same way that they do. IBM is committed to helping enterprises like Straker stay ahead of evolving data regulations while providing their specific compute needs for AI. Security and trust are at the heart of IBM and Straker’s work, and we want to ensure that clients can leverage the cloud with confidence as they cross into new markets.

As the demand for Straker’s global communication platform grew, we needed a cloud hosting platform that offered greater computing power and flexibility. With VMware vSphere on IBM Cloud, Straker was able to tap into a scalable IT infrastructure that provided high-performance services at a lower cost. For greater levels of resilience, Straker has deployed IBM Cloud Block Storage and IBM Cloud Advanced Support to their translation solution to back up virtualized workloads and add a highly responsive support structure for the IBM Cloud environment. With IBM Cloud technology, Straker has been able to move from focusing on the management of underlying infrastructure to realizing its core business outcomes. This shift has allowed the company to zero in on what matters resulting in Straker’s introduction to the Australian Stock Exchange in 2018.

“Working closely with Straker has allowed us to jointly support cutting edge solutions using a combination of Straker’s data and technology assets and IBM’s deep expertise in Gen AI and scaling AI solutions. Straker’s translation technology has the potential to revolutionize the way we communicate, and IBM provides Straker with scalable solutions that can be deployed across different platforms, ensuring that businesses of any size can access language tools without the need for complex infrastructure.” – Utpal Mangla, VP Distributed Cloud & Partnerships, IBM Infrastructure

What’s next for IBM and Straker

Both IBM and Straker are committed to democratizing access to both global markets and AI, enabling our joint clients to expand seamlessly and with confidence. Through our joint efforts, we hope to improve natural language understanding and further develop seamless multilingual communication. AI-driven solutions have the potential to reshape industries by making technology more inclusive, accessible, and aligned with the needs of a global, multilingual world. As industries across the world look to harness the power of AI and hybrid cloud, Straker and IBM aim to help them on this journey.